HOW TO: Write a market research proposal

A well-planned proposal will ensure you get the most out of your market research activity. Jyotishman Goswami, marketing frontrunner-NCT at De Montfort University provides 10 key steps to consider

Marketing research is vital in all businesses and it is important that a proposal is written before any formal research activity takes place. Businesses often find themselves in a challenging situation and need to find reliable answers to key questions in order to make the right decisions. The research proposal is a statement of intent and explains the purpose for the research to take place. Below are 10 key points to consider when structuring your proposal.