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Inside the mind of the IT director

Technology is boardroom news these days. Engaging with IT directors is critical for every vendor. They are an audience full of contradictions. And they, frankly, haven't time to read half the information you'd like them to. Add the fear that IT directors speak a different language to the rest of us, and they can be seen as an audience who are, to put it mildly, hard to reach.

To help you hit the right buttons, here are some useful insights and tips from our planning department to help successfully get inside the head of an IT director.

A pen portrait from our own research indicates the following: 90 per cent of IT directors are male, and usually 40-55. They're time-poor, with frequent overseas travel; three out of four of them often work weekends and most are married, with kids. Most (not all) have IT backgrounds. They consume paper-centric media.