Missing a trick: A site with no SEO
The idea behind the campaign is to convince agency staff that digital should not replace direct mail, but that the two work best alongside each other. The idea is expressed through a well-executed, animated character called Mr Complete. It's a highly targeted, and I suspect very high cost, campaign. I received two DM pieces one two-dimensional and one three-dimensional (as did eight other people in our office) and my specific domain is http://richard.bush.meetmrcomplete.com. The Evaluator is still relevant for a campaign site because it is or at least should be designed to move the user down a purchase funnel in the same way a main site is.