My first campaign: How not to do it
An interesting story, and one which I quite unashamedly recount here, involves the first ever meeting I had the misfortune to attend when starting out in this industry.
The agency I was then working for had just won its first piece of business with the Burton Property Trust, a letting campaign at The Orchards shopping centre in Dartford, Kent. The agency was looking to expand its client base in this sector and so was understandably delighted to have won the brief.
The campaign started with an announcement ad campaign in the Estates Gazette and a few other relevant publications. A targeted DM campaign coincided in which a beautiful, fresh, rosy-red apple was mailed to hundreds of potential tenants and agents. Lastly, a competition