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OPINION: Mobile – It's the new black

I can't begin to tell you how excited I am about my new iPhone. It is a thing of beauty that I quite literally take to bed with me and, more than once, have found myself licking with affection. When I finally converted from my totally unusable Sony Ericsson, I was accused of being a sheep, but I care not a jot, I'm in love. The best part of course, is that I don't have the slightest inkling how to use the damn thing and am only just starting to discover the possibilities – which are endless.

My wife has already banned me from holding it when I'm talking to her because, apparently, I'm more interested in the content on my phone. She actually hides it when we have visitors because, “Sitting on the sofa with your phone and grunting occasionally does not count as joining the conversation...” Of course, I am actually fully engaged in the conversation, just not hers.

So, whilst clearly not first to the bar at the SmartPhone party, I find myself fully committed to the future of mobile internet delivery. It's an area of the marketing mix that has been woefully underexploited in the business community, but it's okay, you can relax, I'm going to fix that.