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The outsourcing conundrum

Outsourcing can alleviate internal pressures. Having said this, move too quickly and assign the wrong company without correctly understanding your requirements, and you could find that there is a lot more at stake. So, to outsource or not? Armed with all the nuggets we've been imparting about the development of insight-based relationship marketing strategies, you are now wondering about implantation.

Without the ability to implement, a good idea is only that.

In reality, you've probably been trying to establish your internal organisation's ability to deliver the data and platforms required in parallel to developing the strategy. In which case – if you are typical of UK Business Ltd – you may be feeling very confused, frustrated and despondent.