You are here

PR and the importance of being liked

So, the MD has come for a spring catchup and being the inquisitive type, he's asked you what single thing would improve the company's marketing effectiveness over the next 12 months?

Assuming that he's serious, and it's not just the cumulative sugar rush from all that Easter chocolate, what should you say?

Well, at the risk of sounding self-serving, I'd like to suggest a focus on reputation management.