PROFILE: Atul Vohra, Dell Service's jetset marketer
I am fortunate to catch up with Atul Vohra, VP of marketing at Dell Services in a rare gap in his busy and international schedule. Just 10 days prior to our meeting, the globe-trotting marketer was a guest speaker at a Dell Services event in Austria, before flying back home to Dallas and then jetting in to London. Later in the day, he tells me, he's off to Liverpool - not quite as glamorous as other destinations but he's still excited about seeing the home of The Beatles.
Born and educated in New Dehli, Vohra says he knew from an early age that he wanted to work in marketing, and while he was privy to an exceptional education in India, it was the country's "insular attitude" at that time that eventually led to him to seeking out an international career. To date, this has involved him working in nearly 70 different countries.
In his current role at one of the most globally recognised brands in the world, Vohra uses both his considerable experiences in multinational marketing and a deep-seated broadmindedness to help drive Dell Services into the future. This is particularly evident through his work in the organisation's latest campaign 'Wide open' - its first major marketing initiative since it acquired Perot Systems last year. Vohra explains that "in a large and fragmented IT services market, Dell Services has both scale and headroom to grow", offering applications, business processes, consulting, infrastructure and support.