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PROFILE: Byte Night's Sally Hanson

One of several hundred bodies scattered throughout the field, Sally Hanson curls deeper into her sleeping bag, trying to ignore the damp creeping in. It's about three in the morning, and although it's dead quiet, few people are actually asleep. A light drizzle has left the crowd of IT professionals soggy, but they've worked hard to earn the privilege of sleeping under the stars, so there's no turning back now.

This unusual scene is known as Byte Night – an IT industry fundraising sleepout in aid of homelessness prevention charity Action for Children. Hanson, who is global marketing communications director at Microfocus and a Byte Night board member, is involved with marketing the event.

The sleepout takes place across five locations – London, Thames Valley, Manchester, Newcastle and Scotland. Attendees – or 'sleepers' – are primarily IT industry vendors or recruitment agents wrangled in by the Byte Night board to sleep out rough for one night in October. All sleepers, as teams or individuals, must be sponsored to partake – £5k for a team, £2k an individual for the London location, less at other sites.