PROFILE: Duncan Lewis - Group Marketing Director, Land Securities
According to Duncan Lewis, the key to successful marketing is as much about being aware of the gaps in your knowledge as it is about being confident in what you know. It would be hard to believe there are many gaps in Lewis's knowledge though; he's worked across three vastly different sectors and now heads up the marketing function of the country's largest real estate investment trust, with a commercial property portfolio worth over £14 billion.
As group marketing director of Land Securities, Lewis oversees the marketing functions on both the corporate and retail sides, and is involved in the company's impressive 4.5million sqft regeneration project in Ebbsfleet, Kent, which will transform a disused quarry into a new town "the size of Sevenoaks".
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