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PROFILE: Ewa Johnson - Marketing Director, Oki Printing Solutions

  Ewa JohnsonTo say Ewa Johnson has an innovative streak is an understatement. As marketing director of Oki Printing Solutions, her strategies to communicate with the company's business audience have been fresh and dynamic, as well as somewhat quirky.

Starting her career in 1992 in the newly-formed Central and Eastern European division as marketing and new business development manager, early campaigns included commissioning a Russian theatre company to write an operatic musical about Oki products, and enlisting the use of army trucks and ex-military ships for a marketing push in the Ukraine. Quirky, perhaps – but ultimately successful. On the strength of helping to set up indirect channels in 41 countries, she was appointed corporate communications manager at Oki Europe. Again, success ensued with Johnson's pan-European campaign called 'The business of colour', which launched the brand's range of colour A4/3 printers. Market share rocketed from zero per cent to 20 per cent in a year.