PROFILE: Gary Brine - CEO, Gyro International
As far as visions are concerned, Gary Brine has a particularly ambitious one. As founder, group CEO and president of US operations of Gyro International, his goal for the next ten years is to establish the company as the leading B2B agency in the world. And so far, he's right on track.
Gyro recently came top of B2B Marketing's annual UK agency survey (www.b2bm.biz/articles) and it already has offices in ten locations worldwide including France, Germany, The Netherlands, Spain, Scandinavia, Italy and the Middle East, as well as the US. This year, it acquired 50-strong Manchester agency Cicero as well as Stockholm-based brand communications agency Dowell Stubbs. The agency is also looking to expand in existing locations such as Germany and will be opening an office in Munich in January next year, and after that, Stuttgard. Its sights are also set on Asia and Asia Pacific with a potential opening in Melbourne Brine has his eye on two agencies there and Singapore is also on the cards.
We are investing heavily and building true competency in all these locations I want to be the biggest B2B network in the world. I want to build the organisation and provide our customers with the best integrated advice and support, says Brine, talking from Gyro's headquarters in London's Chelsea. His determination is only matched by his measured approach, as he adds, However, I'm not just gobbling up agencies for the sake of it I want to make sure I build a robust, sustainable, one-brand network that the biggest brands in the world will turn to for marketing advice. We're about spending targeted amounts of money that generates a response and we want to build long-lasting profitable relationships between people and brands.