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PROFILE: Karen Wilson - European Marketing Director, Yahoo Search Marketing

On the fifth floor of 125 Shaftesbury Avenue – Yahoo's UK headquarters – there are three huge poster stands: one advertising its shopping arm, Kelkoo, another advertising the search engine itself and inbetween is an ad for its business-to-business service: Overture (now Yahoo Search Marketing). The creative shows a man's face – looking excitable to the point of explosion – popping out of one corner with the copy, 'A sudden rush of customers to my head' taking up the rest of the space.

Of the three, it is the best execution and given its central position – flanked between Kelkoo and Yahoo Search – you get the sense that it's as celebrated as the trendier music and video offerings.

Don't get me wrong – Yahoo's HQ is by no means dull. A huge plasma screen plays Yahoo music videos and there's an arm-deep bowl of jelly babies on the receptionist's desk, though no sign of lava lamps, electric scooters or giant coloured balls – the much discussed decor of its main counterpart. Those passing through the reception are grown-up (mid-to-late 30s) versions of the dotcom boomers – T-shirts and jeans have given way to something a little smarter and where they might not have worn glasses five years ago, glasses are now ubiquitous. Perhaps a telltale sign, albeit the only one, of many, many late nights in the bad years.