PROFILE: Robin White - Marketing Director, Ryder
What kind of role would constitute your dream job in B2B marketing? If you could handpick a number of attributes for this fantasy position, what would they be?
It is likely that the following would be on most if not every marketers' list: a seat on the board; an MD who is a committed supporter of marketing; a well-recognised brand with three decades of heritage in the UK; a secure US parent worth $5.6 billion; and a blank sheet of paper on which to design and recruit your own marketing function.
Oh yes, and if that were not enough, this dream employer was prepared to move offices from an anonymous industrial suburb to a small country town in one of the most beautiful parts of rural England, which just happens to be a stone's throw from where you've recently moved.