PROFILE: Sage's Joanna Elliot

Joanna Elliott, head of brand marketing at business software provider at Sage, reveals her top market tips 

It's often said that the clothes we wear are an indicator of our personality. Joanna Elliott, head of brand maketing at business software provider, Sage, is dressed in black and white. She certainly looks the part of the ultimate professional.

She also looks glamorous - despite a hideously early start necessitated by her journey south to London from Newcastle, where Sage's headquarters are located - something you may expect, perhaps, from a marketer with several years' experience working for major cosmetics brands, such as Rimmel. In fact, Elliott was one of the team which worked on the repositioning of Rimmel London, at the point the brand signed Kate Moss onto its books.