Profile: Steve Snaith, marketing director at Dulux Trade

We talk to Steve Snaith, marketing director at Dulux Trade, about his radical career move from scientist to marketer

When I first meet Steve Snaith, marketing director at Dulux Trade, he seems your archetypal B2B senior marketer. Male, middle-aged and donning a fairly unassuming grey suit. Yet that suave, slightly cocky characteristic that seems to emanate from some heads of marketing, is replaced instead with an academic quality that reminds me of a past university lecturer.

It comes as little surprise then when I learn that Snaith began his 29-year career at ICI Paints AkzoNobel as a science graduate working in research and development before making the unlikely switch to the sharp edge of sales and marketing. Snaith admits that the move was a "massive, massive change". And you don't need to be a rocket scientist to appreciate this.