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PROFILE: Virgin Media Business' George Wareing

Not many young accountants find themselves heading up marketing for a Virgin brand, but George Wareing is doing just that.

As head of marketing and strategy at the newly-created Virgin Media Business - formerly NTL Telewest Business - he is leading a team of 25 people, in a role which encompasses all marketing disciplines and channels.

And all this despite the fact that Wareing actually trained as a mathematician and an accountant. He obtained a Chartered Institute of Management Accountants (CIMA) qualification not long after he started his first job, as a temp at what was Cable London. The company was bought by Telewest where he ran a team of accountants for about 18 months, focusing on pricing and commercial finance.