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PROFILES: Samantha Stroud- B2B marketing manager, EOn

Samantha Stroud was seven when she attended her first football match with her father and three brothers. Many a weekend was spent kicking the ball around in the garden; every Leicester City game was reverently monitored, and keeping up with her brothers' abilities to do 'keepie-uppies' was a great challenge for young Sam.

This upbringing is one of several reasons the sponsorship of the FA Cup by EOn – the company where she has been B2B marketing manager since December 2006 – resonates deeply with her.

“To get involved with football at such an early age did really set me up to understand the FA Cup and what it meant to people,” says Stroud, a gregarious, alert woman with a boisterous halo of auburn curls.