Q&A: Cedric Chambaz, marketing manager search and SMB Microsoft
What was your first job in marketing?
I started my career as a marketing executive for Renault in Germany, helping the sales team strengthen its leadership in former Eastern Germany. A year later, I joined Renault's advertising agency, Publicis, in Singapore.
Which B2B brand do you most admire?
Intel, as they have managed to transform processors, a commodity product that no one wanted to hear about, into an iconic brand.
What's the best piece of marketing advice you've ever been given?
A market share is neither a reality, nor a finality. Consumers just are.