Recruitment: Vive la difference
Only half of B2B marketers come from a marketing background and have previously held non-marketing roles. This is one of the key findings of the B2B Marketing Recruitment Survey, run in association with StopGap, and is the first analysis of employment trends in the business marketing sector.
Areas covered included: length of tenure in specific roles; best sources of information on new job opportunities; popular reasons for switching jobs and prospects for further B2B marketing recruitment in the next 12 months.
The survey was sent out by email to 2500 B2B marketers at the beginning of December last year.