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RESEARCH: IT and marketing: the great divide

IT departments are increasingly falling into a so-called 'website wilderness' as they fail to align technology with the ever increasing demands of online marketing campaigns.

This is according to Rackspace Hosting's research amongst 250 IT decision makers in several regions including the UK, Northern Europe and South Africa. The results reveal that businesses are not engaging effectively on marketing or aligning formal objectives with business goals.

The consequences following the global economic nightmare have no doubt affected marketing budgets, but the majority of the cuts are affecting offline rather than online marketing programs.