SURVEYS: Marketers 'ill-informed' about Olympic legislation

 

Marketers are "woefully ill-informed" about the legality of Olympic-related marketing activities, according to a survey by the Chartered Institute of Marketing (CIM).

In the latest Marketing Trends Survey, 86 per cent admitted to having little or no understanding whatsoever of rules regarding what promotional activities they can undertake in relation to 2012 Games. Despite this nearly a quarter (23 per cent) say they are planning marketing activity around the London event.