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"We would like to see the CIM playing a lead role in setting the new marketing agenda. In marketing communications, for example, traditional media models are running alongside new and emerging ones. They need to provide training modules that are in tune with the new world of marketing and marketing communications. In particular, their training needs to focus on the areas of greatest need; targeting, relevance, building more profitable customer relationships, sustainability and marketing effectiveness."
Antony Miller, head of media development, Royal Mail