What the butler sees
People working for a support agency or business occasionally struggle to describe exactly what they do what they are all about. When I started Grass Roots in 1980 we offered 'motivation solutions to business problems' (in those days the word 'problem' was still allowed in polite commercial conversation), then it became 'making the most of human resources', and nowadays we are 'inspiring people' in both senses of the term.
All businesses need to adapt, not only what they are offering to the market, but also how they present it. Whilst we run the risk of being accused of using jargon, there is much to be said for using contemporary language.
However one notion that I've found consistently helpful for our business is that of a corporate butler.