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When did Ikea's suppliers choose to become ethical?

If you think that you are out of the firing line on environmental or social issues because you’re in the B2B space, think again. The growth of corporate responsibility owes more to ‘responsible retailers’ than to ‘concerned consumers’.

Ikea is one of the largest buyers of forest products. It requires suppliers to demonstrate that their wood is sourced from sustainable managed forests. If you want to sell to IKEA, you’ll find a way to deal with this. Why is this happening, and could it happen to your company?

Globalisation is changing the way that companies source and sell products and services, but it is also leading to increased industry concentration. For example, half of all coffee beans are sold by just five companies.