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Who's the boss?

" In small businesses, in a less formalised environment, it is the less challenged personalities, values and prejudices of the directors and owners that really influence the buying processes" Simon Lawrence Joint MD, Information Arts

ver the last two years, B2B is where real innovations in data, insight and thought leadership have been made – whilst B2C seems to be proliferating 'me too' products and service providers.

In this time a new generation of B2B experts have been helping companies to develop relationship marketing strategies that will continue to deliver consistent, reliable and profitable ROI into the medium and long term.