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Why events are thriving in the age of digital marketing

Of all other media at brand owners' fingertips, it is event marketing that doesn't seem to be suffering ill effects from the digital revolution. In fact, evidence shows that the industry is being thrown to the forefront of brand campaigns, in part because of its symbiotic relationship with online.

The second coming of digital media has taken the form of a tsunami of a wave, sucking the traditional, mass media sectors under its pull..

Ironically, it is event marketing, the oldest kid on the block that is riding the digital wave. It's not just that event marketing is complementary to digital, but that the two have so much in common, to the exclusion of the traditional mass-market media.