Account-based marketing platform 6sense and martech company Drift partner to help Drift customers identify prospects.

6sense will provide account identification capabilities for Drift’s Intel feature, which aims to turn website visitors into qualified leads for sales.

Drift is a martech company that engages leads with a conversational email, automates buying experiences using AI and connects sales teams with the best buyers. Drift Intel was launched in 2018 to include updated features, such as real-time company profiles, lead routing, and personalised messaging at scale. 

Earlier this year, 6sense raised

$27 million for its ABM

orchestration platform. The company had started out as a predictive modelling platform but reinvented itself as an ABM tool after acquiring

ABM platform ZenIQ. 

Jason Zintak, CEO of 6sense, said: “As traditional marketing tactics like web forms and email have become less effective, sellers and marketers have adopted new technologies like 6sense and Drift to target accounts that meet their ideal customer profile – and that are in-market to buy. The partnership between 6sense and Drift enables B2B organsations to more effectively market and sell their solutions by engaging key decision-makers with highly personalised messages at the right time and place.”

To learn how to sync 6sense and Drift, users can find the information

here.