Adobe and Microsoft partner in customer engagement venture

Microsoft Ignite, Adobe Systems Incorporated and Microsoft Corp have announced plans for a strategic partnership in a bid to help enterprise companies embrace digital transformation.

The cloud-based venture is said to enable businesses to deliver compelling, personalised experiences throughout multiple phases of the customer relationship.

The companies are collaborating on data integrations to ensure customers can work across both Adobe Marketing Cloud and Dynamics 365 business applications.

Through artificial intelligence (AI), machine learning and advance analytics, customers will be able to create data-driven sales and marketing capabilities. 

Shantanu Narayen, president and CEO, Adobe, commented: “Customers today expect a well-designed, personalised and consistent experience every time they engage with a brand.

“Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences.” 

The underlying data models will be available to enterprise customers, as well as third-party developers and partners.