Search
Close this search box.

Archive

Adobe introduce ABM Essentials solution for Marketo Engage

Adobe has launched an ABM Essentials software for Marketo Engage to address the challenges customers face with account-based marketing.

The product aims to create close alignment between ABM and customer experience management – something marketers typically struggle with.

ABM Essentials has five core capabilities: account insights and profiling, contact discovery, cross-channel engagement, sales and marketing partnership, measurement and attribution.

The product is now available to buy.

Adobe has chosen 32 partners with pre-built integrations for the solution. These partners include, Bombora,

Demandbase

, Drift, LinkedIn, LiveRamp, and Vidyard.

Brian Glover, head of product marketing at Marketo, said: “Connecting each customer interaction has long been the domain of customer experience management (CXM). But now, customers can bring together the power of ABM and CXM to put people and experiences at the centre of their B2B marketing strategies to create these new account-based marketing experiences (ABX).”

Last year,

Adobe acquired Marketo for $4.75 billion

.


The 2018 account-based marketing census

Download this free report to learn where you stand in terms of ABM competency, assess your skills against what’s needed and compare your progress to your peers.


Tell me where I stand

Related Articles

This website uses cookies to ensure you get the best experience on your website. Read more about cookies policy.