Adobe introduce ABM Essentials solution for Marketo Engage
Marketo CMO Sarah Kennedy (left) with Adobe CMO Ann Lewnes on stage at the Adobe Summit in Las Vegas
Adobe has launched an ABM Essentials software for Marketo Engage to address the challenges customers face with account-based marketing.
The product aims to create close alignment between ABM and customer experience management - something marketers typically struggle with.
ABM Essentials has five core capabilities: account insights and profiling, contact discovery, cross-channel engagement, sales and marketing partnership, measurement and attribution.
The product is now available to buy.
Adobe has chosen 32 partners with pre-built integrations for the solution. These partners include, Bombora, Demandbase, Drift, LinkedIn, LiveRamp, and Vidyard.
Brian Glover, head of product marketing at Marketo, said: “Connecting each customer interaction has long been the domain of customer experience management (CXM). But now, customers can bring together the power of ABM and CXM to put people and experiences at the centre of their B2B marketing strategies to create these new account-based marketing experiences (ABX).”
Last year, Adobe acquired Marketo for $4.75 billion.