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Ageas launches creative campaign

General insurers Ageas is to launch an advertising campaign aimed at brokers to showcase its increased product range and expertise, following its recent acquisition and integration with Groupama Insurance Company.

Launching in February it will be the first major public exposure for the newly integrated business.

A brand new creative advertising concept has been developed, building on the strong visual identity of the Ageas brand logo and incorporating the key campaign message of ‘Hello to more products doesn’t mean goodbye to great service’.

The campaign has been created with creative brand strategy agency The Gate London. It will feature across the Ageas website, online and print advertising across insurance titles, broker communications and tool kits and social media.  

Chris Dobson, broker distribution director at Ageas explains: “We are immensely proud of our product choice and being able to provide even more specialist support to brokers and their customers. Our latest campaign showcases this effectively through clear messaging and strong visual creatives, underpinned by our industry award excellence. We worked with brokers throughout this campaign development and are delighted to be delivering a strong offering that meets their needs.”