AGENCY AND SUPPLIER NEWS: AOL boosts marketing team
AOL has strengthened its marketing team with three key appointments. Scott Joslin has been appointed director of research and business intelligence, Scott Williams as head of creative solutions and Fraser Rattray as trade and product marketing manager.
Joslin will support AOL's sales and marketing teams, building upon his experience gained working across AOL divisions in the US and Canada.
Rattray will manage the positioning of AOL to the UK trade audiences including all B2B marketing communications for AOL's products. Prior to joining AOL he worked in trade marketing at both Yahoo! and MySpace.
Williams will be responsible for developing AOL UK's creative solution offering for client campaigns. He joins AOL from Shine Communications where he was creative & digital director.
All three are based in London, with Joslin and Williams reporting to David Shing, head of media and marketing, AOL Europe. Rattray reports to Eugenia Makhlin, director of marketing, AOL Europe.
Speaking of the appointments, David Shing said: "These latest additions to our marketing team come at an important time for AOL in the UK as we focus on greatly improving the consumer experience and pursuing our strategy in the marketplace".