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AGENCY AND SUPPLIER NEWS: Emailvision next to go down the 'dummie' route

Wiley Publishing, in conjunction with Emailvision, has launched Retention Email Marketing For Dummies helping brand marketers to improve customer loyalty and increase sales.

In February IAS B2B published its B2B Marketing For Dummies under the same brand.

Retention Email Marketing For Dummies turns the email service provider's experience with its work with more than 2000 brands globally, into seven chapters of practical advice.

For a limited time, marketers can claim a free copy of the book by visiting the Emailvision website.

Areas covered range from how to build retention email strategy to the common pitfalls, as well as offering advice on delivering and maintaining targeted customer communications.

The guide has been published as part of the For Dummies series, which offers easily-recognisable reference guides and turns complex subjects into plain English.