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AGENCY NEWS: Agencies merge to reach an international audience

Digital marketing agencies Guava and NetBooster have joined together under the Guava brand to improve their ability to serve international clients.

The companies will combine the operations of their UK businesses and will have 50 employees across their offices in various parts of the UK.

NetBooster is hoping to benefit from Guava's reputation in the market and Guava is hoping the merger will put it in a strong position to work on large international client accounts from NetBooster.

Pascal Chevalier, chairman and CEO of NetBooster Group said, "Following the acquisition of a 68 per cent stake in the Guava Group, the merger of our two teams in the UK is an excellent opportunity for both our representative clients and staff to benefit from each other's expertise."