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AGENCY NEWS: B2B market shows positive growth

Eighty-seven per cent of client-side marketers believe the current state of the B2B market is either ‘strong’ or ‘good’, according to new research published by B2B Marketing.

However, nine per cent said the current state of the market was ‘static', and a worrying four per cent said it was ‘challenging’.

Meanwhile, average agency headcount growth has decreased by six per cent in 2012-2013. In 2011-2012 headcount growth reached 16 per cent, which has now fallen to 10 per cent.


B2B Agencies Benchmarking Report 2013
Full League Table data plus more analysis and indepth agency profiles can be found in this report, which is an invaluable to tool for clients seeking to find and evaluate new agencies to work with. The B2B Agencies Benchmarking Report is free to Premium Members of B2B Marketing, otherwise it can be purchased online and in hardcopy format