AGENCY NEWS: B2B Marketing publishes first marcomms agencies analysis report
B2B Marketing, the online global community for B2B marketing experts, has launched its latest benchmarking report on marcomms agencies.
The report, produced in association with Circle Research, is the first comprehensive examination of the B2B marketing communications agency sector. It provides exclusive insights into key trends and includes national league tables, analysis on trends and detailed reports individual agencies.
Speaking about the launch, Joel Harrison, editor of B2B Marketing, commented, “This new benchmarking report provides a wealth of new information and insight on the B2B marcomms agency community globally, and will prove invaluable for potential clients and customers.
“It’s the first time anyone has attempted to gather as comprehensive and detailed a picture of this market, particularly on an international level.”
Financial information, key skills and specialisms, industry sectors, international reach and current challenges have all been captured in the report.
The marcomms agencies benchmarking report is an essential resource for B2B marketers seeking to evaluate and appoint marketing communications agencies, for strategic or tactical relationships.