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AGENCY NEWS: BPP appoints Meteorite to manage DM

BPP Professional Education, a prominent UK training and education company for finance professionals, has appointed Meteorite to manage its direct marketing activity.

"Meteorite demonstrated a clear understanding of the brief from the outset, and has already provided us with key insights into the data and digital customer journey," says Caroline Hodge, strategic marketing director at BPP.

Meteorite will begin by working across two very distinct areas of the BPP business - Law School and BPP's Professional Education Faculties, incorporating Accountancy & Tax, Financial Services and Professional Development, although their client has requested that their strategy not be revealed.

Last year, BPP trained around 45,000 aspiring business professionals, ranging from accountants and investment bankers to lawyers and marketers. The company works with 90 companies in the FTSE 100 and with several major accounting and law firms. Its client list includes PwC, KPMG, Deloitte, Ernst & Young, Barclays, and HSBC.

"We firmly believe that BPP plays an integral part in thousands of people's career development as one of the largest training providers across the globe, and therefore look forward to working with them to maximise the opportunity across the UK professional education industry sector," says Emma Janson-Smith, Meteorite's head of planning.

Meteorite has created B2B campaigns for HP, Regus, Nokia, BlackBerry, ConstructionSkills (COI), The Law Society and Yell.


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