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AGENCY NEWS: Gyro lands £50 million investment deal to fund growth

 Brine says Gyro has
ambitions to be world's
largest B2B agency

B2B advertising and integrated communications giant, Gyro International, has secured more than £50 million worth of investment to plough into a continued programme of acquisitions and global growth.

The agency has struck the deal with an undisclosed US private equity firm. The new funds will result in the exit of the previous syndicate of investors, which were led by UK private equity firm Octopus.

The terms of the deal means Gyro can continue its ambitious expansion strategy which last year saw it acquire four new companies across the bio-tech, healthcare and telecommunication sectors. CEO Gary Brine says the deal marks "a significant step towards achieving Gyro's ambitions to become the biggest and most successful B2B marketing agency in the world."

Gyro will open several new international offices and, through a series of forthcoming acquisitions, diversify its integrated services to include PR, data management and a stand alone digital offering.

"Over the last five years Gyro International has delivered average compound revenue growth of over 45 per cent, the great majority of which has been organic. That rate of growth is set to continue with the support of our new backers, and we are extremely well placed to take advantage of the market opportunities that we see ahead of us," says Richard Glasson, chief operating officer of Gyro International.

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