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AGENCY NEWS: IAS reveals B2B Marketing for Dummies

 IAS MD Rob Morrice (left) and
creative director Reuben Webb
(right)
 

IAS B2B Marketing has worked with the publishers of the ‘For Dummies' guides, John Wiley & Sons, and produced B2B Marketing for Dummies.

The winner of our 2009 B2B agency of the year award said it wanted to create a guide that used simple language, was easily understood and highlighted that creativity isn't only for consumer brands.

The ‘For Dummies' series has more than 150 million books in print covering over 1300 topics. A spokesperson for the publishers says they look to work with leading experts who know their industry and see IAS' award wins as testimony to this fact.

Managing director for IAS B2B Marketing, Rob Morrice says, "From our unique position as current holder of the only two B2B agency of the year awards that exist in the UK, we have made it our mission to pick up the baton for the industry."

To request a free copy of the book visit the IAS website.