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AGENCY NEWS: Improve Digital strengthens team

Online advertising revenue specialists Improve Digital has expanded its European team with three new appointments.

Sabina Zinat joins the company as a strategic partnership manager from Blackrock Merrill Lynch where she was a senior analyst.  Improve Digital hopes Zinat's role will combine the analytical knowledge she acquired in the financial sector with Improve Digital's technology.

Zinat will use her financial industry experience to develop yield management tactics to assist UK publishers to maximise the revenues from their unsold advertising inventory.

Other service roles have been taken up by Kevin Le Gall and Fernando Huguett, in France and Spain respectively.  Both are responsible for integrating online publishers with the Pubmatic technology platform used by Improve Digital for its ad network optimisation service.

In September and October Improve Digital also appointed senior online media experts Michel Juvillier, Axel Hoehnke and Vikki Chase.

"Despite an ambitious business plan from day one, we have grown even faster than we expected, particularly in view of the global recession," explains Joëlle Frijters, CEO and co-founder of Improve Digital, "Ad network optimisation is a relatively new industry. But what is clear from our rapidly expanding client base is that online publishers are welcoming new tools that enable them to work effectively with ad networks and exchanges, at the same time as retaining control." Frijters continues.