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AGENCY NEWS: Inbound marketing focus continues to grow

The concept of ‘inbound marketing’ seems to be gaining traction, with a new agency adopting the label to describe its activities.

The B2B Marketing Lab, launched today by the ITPR Group, describes itself as a B2B PR and inbound marketing consultancy and highlights the changing marketing landscape as its raison d'être.

According to the press release announcing the launch of the company, the phrase ‘inbound marketing’ has been interpreted by The B2B Marketing Lab as ‘the science of using predominantly PR, social media and SEO to earn the attention of prospects by publishing valuable and educational content that your target audience will find through their own online research and consequently be drawn to your website to find out more.’

To learn more about inbound and content marketing techniques visit our best practice guides section.


Are you fully signed up to the ‘inbound marketing’ concept? Is it the same as ‘content marketing’? Let us know in the comments box below.