AGENCY NEWS: IVE Global wins Weyerhaeuser brief
IVE Global has succeeded in winning the PR contract for forest products company Weyerhaeuser Products.
Weyerhaeuser makes stronger building products and environmentally-friendly paper and packaging. It has sustainable plantations in operation worldwide.
IVE Global will begin a PR campaign in January 2010 with the aim of increasing sales in Europe and promoting Weyerhaeuser's sustainable vision and strategy. It says it was successful in winning the contract due to its previous record of delivering results with the timber and construction press.
John Guerin, European commercial director of Weyerhaeuser says, "IVE Global clearly has the credentials for undertaking a campaign such as this, but we were particularly impressed by the team's natural enthusiasm, proactive approach and creative ideas."