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AGENCY NEWS: Morse appoint Fox Parrack Singapour to develop brand

IT technology company Morse has appointed integrated marketing agency Fox Parrack Singapour to provide branding and demand generation programmes for its Morse IS&T division.

The IT company which works with vendors such as HP, IBM and Symantec, is aiming to focus on optimising its multi-vendor marketing relationships to create a more ROI and sales aligned marketing process.

Fox Parrack Singapour were chosen due to its track record in delivering multiple vendor marketing programmes.

On the agency's win, Richard Parsons, client services director of Fox Parrack Singapour, said, "This is a great win for us and we are delighted to be working with such an interesting business and driven people. Morse is a market leader in their field, with a strong vision for the future which they are heavily investing in."