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AGENCY NEWS: New international B2B agency launched

A new international B2B agency has been created out of two separate firms working under The Business Branding Network (BBN), a federation of 26 independent agencies specialising in corporate and B2B communications.

The French agency and Swedish agency who have worked together in the past will be operating under the banner Aastroem Munier BBN. The new brand was revealed through a new website with the tagline encouraging clients ‘to cross the line'.

Previous clients include Air France KLM, where the agencies - who had not yet joined forces - promoted its engineering and maintenance activities and LeasePlan a fleet management company.

Stéphane Munier CEO of Munier-BBN said "There was a chemistry between our two agencies from the very start. We just did great work together from our first project. Our customers benefited from it and we wanted to make it a permanent part of our offer."