UK energy company npower has selected

McCann Manchester

as its lead creative agency.

The appointment will see McCann Manchester assume responsibility for launching npower’s new brand proposition later this year.

The selection follows a detailed review process conducted by npower against the backdrop of a rapidly evolving UK energy marketplace.

David Donaghue

, managing partner at McCann Manchester, said: “We are tremendously proud to have been selected by npower to work with them on this brief. The marketplace is undergoing a period of considerable change and there is a real opportunity to shift consumer perceptions.”