AGENCY NEWS: Powwownow reviews B2B advertising account

Powwownow is reviewing its £1 million B2B advertising account and aims to launch a new campaign in early 2012.

The conference call provider is working with the Marketing Agencies Association’s Agency Selector to find a creative agency who can deliver campaigns across press, radio, outdoor, online, display, DM and social media.

A maximum of 10 agencies will be identified for consideration, a smaller number will then be invited to the tender process.

Casey Williams, marketing manager at Powwownow said, “This is a new phase in Powwownow’s development and we are looking for the right agency to take the brand forward. The search is on for a strong integrated agency excited about working with a challenger brand and willing to push boundaries to differentiate us from the competition, drive active participation and help us become the automatic brand of choice.”

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