AGENCY NEWS: ‘Pressure on clients’ budgets’ remains a challenge
Forty-five per cent of agencies believe their biggest challenge is ‘pressure on clients budgets’, according to the B2B Agencies Benchmarking Report published by B2B Marketing.
However, this is down 11 per cent from 2012, when 56 per cent of agencies listed ‘pressure on clients budgets’ as their number one woe.
The second biggest challenge for agencies in 2013 is attracting talent. Some 21 per cent of agencies said their biggest challenge was ‘attracting and retaining quality staff’.
Meanwhile, three per cent of agencies said they faced no challenges at all, up one per cent from 2012.
B2B Agencies Benchmarking Report 2013
Full League Table data plus more analysis and indepth agency profiles can be found in this report, which is an invaluable to tool for clients seeking to find and evaluate new agencies to work with. The B2B Agencies Benchmarking Report is free to Premium Members of B2B Marketing, otherwise it can be purchased online and in hardcopy format.