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AGENCY NEWS: Tate & Lyle appoints gyro as lead global marketing agency

Tate & Lyle, a global provider of food ingredients and solutions, has announced the appointment of gyro as its lead global marketing agency.

Gyro's office in Cincinnati, USA, will work with Tate & Lyle to develop and execute an integrated global marketing campaign designed to enhance Tate & Lyle’s position as a leading supplier of speciality food ingredients and solutions to food and beverage companies across the world.

Gabriella Parisse, senior vice president of global marketing at Tate & Lyle said: “Tate & Lyle’s brand and identity has been built on partnership, innovation and a deep knowledge of what our customers and consumers want.

“The appointment of gyro will help us to develop our identity further, and to strengthen our brand and customer proposition into the future.”