AGENCY NEWS: Tomorrow People to deliver digital strategy for Trustpilot

Tomorrow People has won a contract with online review site, Trustpilot. The agency is to deliver an integrated digital strategy that will target both consumers and merchants, to raise Trustpilot’s profile and uptake in the UK.

Trustpilot is Europe’s most widely used review site, having attracted 5 million reviews of over 60,000 merchants and businesses since its launch in 2007.

Jan Vels Jensen, CMO of Trustpilot, said:“In todays self service culture it is essential to have a content marketing strategy to get to the table at all. We were looking for an creative, and result-driven content/inbound marketing agency.

“Tomorrow People were the right fit on both counts. We are very happy to be working with them to increase awareness in the UK market.”

Trustpilot’s interest in inbound marketing mirrors the wider trend towards this form of marketing, which aims to attract and retain business leads by regularly publishing useful content online.

Alistair Norman, MD at Tomorrow People, commented: “Online reviews are one of the most exciting developments on today’s Internet landscape. We’re delighted to be working with a forward-thinking, global company like Trustpilot.”