APPOINTMENT NEWS: Adobe appoints dnx

Adobe has appointed DNX to help deliver its marketing programmes throughout 2012.

Adobe UK’s digital media marketing team hired the Surrey-based agency after seven agencies were invited to pitch. Working with the internal team DNX will be responsible for marketing Adobe's Creative Suite, Acrobat and Elements product families.

Eric McCashey, group marketing manager, digital media solutions at Adobe UK, said, “We wanted to work with an agency that could demonstrate complete understanding of the ever-evolving technology landscape and users’ aspirations, and had the ability to engage with all sectors of our audience. DNX proved to us that it had these capabilities.”

DNX joint managing director Domini Pettifar said, “As an award-winning B2B agency, we have had the opportunity to deliver some fantastic campaigns for some great clients. The Adobe account will see DNX push its creativity to ever-greater levels, and we are very excited to be working with such a cutting-edge client.”